August 2014

Real NewEnergy Investigates the California Green Living Marketplace for the Alterra Research Institute

Alterra, a leading research institute within Wageningen University and Research Centre (WUR), focuses on the green living environment by combining practical and scientific research in a multitude of disciplines related to the green world around us and the sustainable use of our living environment. The scientific team of nearly 400 specialists brings comprehensive expertise in the following areas:Alterra_CA_1

  • Flora and fauna
  • Sustainable soil use and nutrients
  • Water management and governance
  • Geo-information and remote sensing
  • Landscape and spatial planning
  • Man and society

RNE is tasked with applying Alterra’s deep knowledge and expertise to the Green Living marketplace in the Bay Area and California. Alterra is interested in setting up a US operation in California to increase well-funded and high-quality activities in research, education and innovation, with and for US partners. This first assignment intends to provide a quick scan of the most lucrative market segments in California that align with Alterra’s capabilities. This involves plenty of desk research along with on-the-ground connection making and strategy development – all featuring strong collaboration between Alterra and Real NewEnergy.

This is just the first step toward realizing a profitable US-based operation for Alterra. RNE intends to continue supporting Alterra with detailed business planning and the finding of first projects in the area. RNE is looking forward to supporting this new opportunity to bring expertise to the many problems facing California’s green living environment.

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